5. Commit to email marketing. Marketing through email is flexible, cost-effective, easy to measure (assuming you put the right tracking in place), and high impact. It allows you to quickly drive traffic to your Website, reach a broad geographic audience, and stay in frequent contact with your customers and prospects. Email marketing will enable you to market your services and establish your expertise with your audience.
Use it for newsletters, new product announcements, or to share your publicity success-the the ideas are endless. But know that this flexibility and ease-of-use can cause problems. Remember, this is a marketing campaign. So be sure to think it through, develop an appropriate message, create a piece that reflects your brand, know your objectives, and make sure the information is valuable for your market, or people will quickly unsubscribe. Creating an email campaign using a website development platform is the best way to create impactful messages, and it also gives you the ability to measure its success. We recommend using Squarespace as a web development tool. The marketing option in the dashboard will provide stats on email opens and click-through rates, which in turn measures the success of the information or update you offered.
Keys to success: Don't be seen as a "spammer"! Send emails only to those people who have given permission. Be sure to have an unsubscribe option at the bottom of your message.