Living in an area where "They paved paradise and put up a parking lot"? As mentioned in the Joni Mitchell song Big Yellow Taxi? If so, It allows for some pretty creative concepts. It is time to think outside the box.
Step out on the streets – In an online age, there's something to be said for going au naturel and exercising a little IRL (In Real Life) marketing. Go old school with flyers and posters in local cafes, do some sidewalk chalk writing. This strategy is most useful for locally oriented businesses, but it can work for anyone. Make sure you include your social media handles so you can gain a few more followers.
Commission a mural – Try getting permission to decorate the side of a prominent building with a large wall painting. A great place to paint your logo and your mission statement. In turn, you will also be supporting a local artist, win-win.
Use your surroundings – Get a little imaginative and think about how you can use your urban surroundings for potential marketing magic. For example, if you have a bbq join, use block stencils to paint your business name and contact info with a tag like Hungry for some bbq? In front of a sewer grate.
Unusual sponsorships – Urban living results in some unique marketing opportunities you won't find elsewhere. The secret is, you need to think creatively to capitalize on these opportunities. Try old school ads at the bus stop or your logo on the rentable bikes around town.
Success Tip; if you and your community are being affected by social distancing, no worries, just make sure you post pictures of your efforts and post them on your social media channels. Your creativity will get notices.