2. Creatively package your marketing campaigns. A postcard is one way to market your business. But how about putting a small box together with a fork, knife, spoon, and a custom printed napkin that invites your prospect to "have lunch on us?" Think outside the box, and your marketing strategies and campaigns will have more impact.
Don't be afraid to see what other people in other industries are doing and adapt it to your company. Think about the little details that will get attention. I once did a marketing campaign for a real estate settlement group that included providing new home buyers with gift bags that contained everything they will need for their first night in their new home. I purchased items like pasta and sauce, wine, wine glasses for their dinner, coffee and coffee cups for their breakfast, organic instant oatmeal, and of course, something sweet, something salty, and the staples of toilet paper and paper towels. I packaged it all in a reusable shopping bag from a local supermarket close to their new home. The gift bag was very well received, and clients never forgot about their experience. Follow-up surveys are a great tool to send to every client, and 85% or better mentioned the gift bag's thoughtfulness and agreed to refer the settlement company to friends and family.
Keys to success: Set a clear objective for your marketing campaign, and identify how you'll measure its success. Then follow up to measure the results and adjust the program if necessary.